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Empire Casino Privacy Policy – How we handle personal information and privacy

Empire Casino Privacy Policy for personal data and privacy rights

Empire Casino Privacy Policy reflects the way personal information can be collected when guests interact with our venue, services and digital channels. Depending on the interaction, this can include identity details, contact information, transaction information, profile data, usage information and communication preferences. Information may be provided directly by a guest or generated through the use of our services.

We use relevant personal information to operate our services, manage access, maintain security, administer guest relationships and meet applicable regulatory responsibilities. Data associated with gaming or transactions may be processed where required for casino operations and verification, while information connected with Metropolitan Rewards can support membership and reward administration. Marketing and communication preferences are handled separately so that guests can manage how they wish to receive promotional communications.


Empire Casino Privacy Policy also covers information generated through digital use and venue-security systems. Technical data can include device, browser and network information, while cookies may support website functionality, preferences, analytics and marketing according to the choices and settings available. Venue security measures can include CCTV and, in relevant circumstances, biometric identification technology operated with additional safeguards.


We retain personal data for as long as necessary for the purposes for which it is processed and then according to applicable retention requirements before secure deletion. Individuals can exercise data-protection rights that may include requesting access to their information, correction of inaccurate data and, where the applicable conditions are met, restriction or deletion. Requests are handled according to the identity-verification and legal requirements relevant to the particular right being exercised.


Empire Casino Privacy Policy and the information we process


Data type Purpose Approach
Identity data Identification, access and service administration Controlled processing and verification
Contact data Guest communication and account administration Access and communication controls
Transaction and profile data Services, gaming records and eligible reward administration Purpose-based handling
Technical and usage data Digital operation, preferences and website analysis Cookie and technical controls
Communications data Managing marketing and contact preferences Preference management and applicable rights

Frequently Asked Questions

Personal information can be needed to provide services, verify identity, manage security, administer loyalty activity, communicate with guests and meet operational or regulatory responsibilities. The categories used depend on the way a guest interacts with us rather than every category being required in every situation.

Yes, data-protection rights include mechanisms for requesting access to information and correction of inaccurate personal data. Other rights, including restriction or deletion, may also apply where the relevant legal conditions are satisfied, and identity verification may be required before a request is completed.